Invest in Pratt Standard

In an age of hyper-connectedness and being glued to our technology, we believe deeply in taking a moment to savor a cocktail with friends and family. We’ve changed how our customers drink at home. We’ve made premium cocktails accessible to them, in a way that “mixology” pretends is hard, or even impossible for a home bartender.

Mixology is a myth. The best cocktails are made from just three ingredients, can be made in under 30 seconds, and cost less than $4 to make. All you need is ice, good ingredients, and a recipe. Good liquor is everywhere now, but half of a cocktail is the mixer, and most options out there are loaded with high fructose corn syrup and synthetic chemicals (hello, hangover!).

We’re going back to the way cocktails were made, pre-prohibition. There were plenty of doubters- people who said, “Tonic is disgusting, I don’t want to try that.” I’d say, “I agree with you, and that means you’ve never had real tonic.” Our cocktail ingredients are versatile, delicious, and easy to use. We don’t just make cocktail syrups, we help home bartenders up their cocktail game, and we have an incredibly loyal customer base that refuses to go back to synthetic mixers.

We’ve grown from selling our Tonic Syrup in a single store in Washington, D.C., to a full line of 5 syrups sold in over 105 stores in 14 states and last year we launched on Amazon Prime. We’ve doubled our revenue year over year since 2015, and we have a real product margin. We’ve proven local demand in the Mid-Atlantic, and what Amazon demand taught us is there are over 5000 customers from all over the US and Puerto Rico who want our syrups. In 2019 and beyond, we are going to expand digitally and physically to meet those customers and new customers like them. We don’t want to stop until everyone has a chance to realize that they can make not just a good, but a great cocktail at home.

Because of that, we want to invite our customers to invest in us. For a limited time, we will be offering an opportunity to be part of our growth through our campaign on WeFunder, and equity crowdfunding platform.

At every step of the way, we’ve listened to our customers- customer demand has been the primary driver for each new product launch. Consumers deserve a premium mixer option that won’t go flat, tastes great in thousands of cocktails, is easy to use, and costs $1 or less per cocktail. We provide that.

Join us in our commitment to spreading quality ingredients and cocktail education, and be part of our growth. But most importantly, don’t forget the power of connection that sharing a good cocktail with friends and family creates- enjoy a cocktail tonight, and think of us.

Cheers,

Tory Pratt

Founder | Pratt Standard Cocktail Company


The Spotter's Guide to Cocktail Glasses

Cocktail glasses now come in a large variety of shapes and sizes. Some are designed to better serve certain drinks than others and an experienced bartender will want to have several kinds of glass.

Here are some of the classic cocktail glasses that you will see at a bar anywhere.

Cocktail Shaker
Shakers come in two styles, the Cobbler shaker (image) and the Boston Shaker, a metal cup that fits into a mixing glass. The Cobbler has a more attractive look but the Boston shaker has better seal and is easier to work with. You might not need a glass- just drop a straw in your shaker tin and drink your cocktail.

Shot Glass
Can be drunk straight from the glass or used a measure for spirits to be poured into a cocktail.

Brandy Snifter
When you hold the balloon shaped glass, the alcohol warms and evaporates, while the narrow top traps the aromas. Used to serve brown liquors straight.
 

Collins Glass
Often used to serve mixed drinks, particularly a Tom Collins. Narrower and taller than a highball glass, holds about 10-14 fl oz.

Hurricane Glass
The hurricane glass holds about 20 fl oz and is usually used for tropical drinks and frozen drinks.

Coupe Glass
Originally designed for holding champagne, sours like the Ward 8 look great with a garnish in this glass.

Irish Coffee Mug Glass
Named for the Irish Coffee, this glass mug can also hold other hot cocktails and drinks like mulled wine and spiked mulled cider

Highball Glass
These hold 8 or 9 fl oz and are designed to hold highball drinks, iced drinks or a carbonated mixer. Sometimes known as a cooler glass.

Martini Glass
A tall version of the cocktail glass, this glass most used to serve martinis.

Cocktail Glass
The cocktail glass has a wide inverted cone shape bowls which allows for aromatics to reach the drinker's nose and to keep the drink chilled without using ice.

Margarita Glass
A variation of the coupe, this glass usually holds margarita, other frozen drinks or food appetisers like the shrimp cocktail.

Tumbler/Old Fashioned
These glasses can come in many shapes, as long as they are flat on the bottom. Use for 'on the rocks' drinks, wine, or drinks like the Gin & Tonic.

Home Bar Essentials: Getting Started

We've already told you about the copper mug, but there are lots of bits and bobs that go into building out a good home bar. A little daunted by all of the different things and brands you can buy? We're here to help!

We've collated a list on Amazon.com of some of our favorite home bar essentials: from ingredients, to shakers, to glassware, and more. More to come soon on our growing partnership with Amazon, but in the meantime, check out what we think are the best and most user-friendly home bar essentials so you can make the most delicious cocktails from the comfort of your own home with ease.

Share the list with your cocktail loving friends and don't forget to show off the delicious cocktails you make on instagram and tag us @prattstandard. Craft on!